Hotel and Resort Operations Management

Unit code: BHO2005 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Prerequisites
N/A
Overview
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Overview

Understand the requirements of planning, managing and operating international hotels, with Hotel and Resort Operations Management.

You will examine, explore and contextualise a range of aspects of hotel and resort management.
Gain an understanding of key operational aspects, such as:

  • revenue generation
  • luxury and niche products service and experience development and delivery
  • corporate and social responsibility
  • communication strategies, including digital, ethical and sustainability issues
  • operational factors and constraints.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Analyse and evaluate short and long term operational, technical and socio-political changes and challenges occurring within the hotel and resort sector and develop service management responses, concepts and strategies to ensure market competiveness;
  2. Investigate the international nature of and the digital transformations occurring within the accommodation sector and engage proactively with operational responses and limitations;
  3. Conceptualise current social trends, their impacts on the accommodations industry and demonstrate the linkages between organisational resources and the role of the customer in managing and delivering a quality service product; and,
  4. Assess industry responses to global challenges and the potential for innovation and sustainable design practices within the accommodation industry.

Assessment

For Melbourne campuses

Assessment type: Test
|
Grade: 15%
Multiple choice test
Assessment type: Presentation
|
Grade: 15%
Concept pitch (Group)
Assessment type: Assignment
|
Grade: 35%
Concept report (Group)
Assessment type: Test
|
Grade: 35%
Case study analysis

Required reading

Selected readings will be made available via VU Collaborate.

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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