Tourism and Hospitality Revenue Management

On successful completion of this unit, students will be able to:

1. Critically review the role and importance of revenue and yield management and evaluate models, pricing and rate management strategies used by organisations to maximize revenue and yield;
2. Critically reflect upon the role and function of the revenue manager and revenue management in terms of its component parts, strategic factors and critical considerations;
3. Appraise, recommend, and manage analytical operational tools and procedures appropriate to solve complex and unpredictable problems in businesses and support the long term strategic directions of organisations; and,
4. Work collaboratively in teams to apply, to examine the evolution of revenue and yield management and present a broad and coherent body of knowledge grounded in current literature on current and emerging practices.