In this unit, students will be introduced to the fundamental principles and key concepts of microeconomics—the study of how individual economic units, such as people, households, firms, and industries, make decisions. Students will examine how firms make choices and how their behaviour is influenced by the structure and characteristics of the industries in which they operate.The unit covers essential microeconomic models, including demand and supply, perfect competition, monopoly, and the functioning of the market mechanism. Additionally, students will analyse the causes of market failure and explore how governments respond to such failures.
On successful completion of this unit, students will be able to:
Required readings will be made available on VU Collaborate.
This unit is studied as part of the following course(s):