Market Analysis and Competition

Unit code: BEO2011 | Study level: Undergraduate
Credit points
12
(Generally, 1 credit = 10 hours of classes and independent study.)
Location
City Campus
Prerequisites
BEO1001 - Economic Concepts and Application
(Or equivalent to be determined by unit coordinator)
Overview
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Overview

Explore the economies of markets and the behaviour of consumers and producers, with Market Analysis and Competition.

This unit will consolidate key concepts, theories and methods of modern economic analysis and apply them to everyday economic issues and problems.

You will engage in a range of learning activities involving:

  • practical problem-solving sessions
  • case study analysis
  • online learning activities
  • peer discussion and review
  • self reflection.

Develop the skills necessary to help consumers understand how various market structures cause changes to economic welfare.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Critically reflect on consumer behaviour, choices and decisions with reference to a broad range of concepts, theories and methods of modern economic analysis;
  2. Apply microeconomic theories to evaluate managerial and policy making issues;
  3. Critically assess and evaluate scenarios so as to identify and solve economic problems with intellectual independence; and,
  4. Investigate, evaluate, and clearly and coherently articulate, economic knowledge both individually and collaboratively in the form of a professional market/industry report.

Assessment

For Melbourne campuses

Assessment type: Test
|
Grade: 20%
Online quiz - theory questions MCQ
Assessment type: Report
|
Grade: 30%
Industry research paper - existing market analysis and proposing investment options (Group)
Assessment type: Presentation
|
Grade: 10%
Industry research presentation - presentation about existing market analysis and proposed investment options (Group)
Assessment type: Test
|
Grade: 40%
In-class test - theory and applications questions

Other locations

For students studying at Central University of Finance and Economics, Henan University, Liaoning University
Assessment type: Test
|
Grade: 20%
Quiz- theory questions and MCQ
Assessment type: Report
|
Grade: 30%
Industry research paper - existing market analysis and proposing investment options (Group)
Assessment type: Presentation
|
Grade: 10%
Industry research presentation - presentation about existing market analysis and proposed investment options (Group)
Assessment type: Examination
|
Grade: 40%
Final exam - theory and applications questions

Required reading

Students will have access to required readings via VU Collaborate and are not required to purchase the listed textbook.

Microeconomics
Pindyck, R.S. & Rubinfeld, D.L. (2018)| Harlow, England, Pearson

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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