My Professional Brand

On successful completion of this unit, students will be able to:

1. Evaluate the importance of personal branding for different career opportunities and pathways
2. Critique and articulate the importance of authentic personal branding in a variety of contexts including verbal, print and digital;
3. Apply personal narrative anchors into the development of a professional brand;
4. Exhibit the skills, knowledge and attributes of a business professional; and
5. Initiate the development of networks and professional contacts within their chosen industry sector.
6. Participate in an academic community through reflective and critical engagement in academic texts and understanding of principles of academic integrity.