This unit in Strategic Planning and Management in Sport Business will introduce various strategic management concepts and analytical tools to organisational challenges and issues in sport businesses. Students will be introduced to the Strategy in Action methodology, which is a contemporary approach to developing and implementing strategy in an increasingly dynamic and disruptive business environment. The unit works towards identifying the strategic direction(s) that the organization can take. Through various ‘real life’ assessment tasks students will be challenged to identify Strategy in Action ways forward for the sport organisation.
On successful completion of this unit, students will be able to:
This unit is studied as part of the following course(s):