Tourism Product Design and Delivery

On successful completion of this unit, students will be able to:

1. Reflect on the complexities of the tourism products/services and how this shapes the tourism offering, both now and in the future;
2. Appraise the critical link between tangible tourism products and the service element that facilitates the tourist interface;
3. Assess the merits of collaborative action through a process of identifying the ‘key players’ and stakeholders in the design, development, production and distribution of tourism products, and the formal/informal relationships that exist between; and,
4. Observe cultural sensitivity to the responsibilities vested in the use of society and culture to synthesise product offerings and services.